The 3 Fundamentals of Medical Website Design

A medical website design can be a tricky thing; on the one hand, the design should follow principles that are similar to any other website, but on the other hand, healthcare website design needs to appeal to a very specific audience. The biggest problem that many medical offices face is simply that they aren’t web design experts; they don’t know what details will factor into a great website, and they shouldn’t be expected to know these things!

If you’re wondering how to create a website for a medical office or private physician, here are a few of the most fundamental web design tips you’ll want to keep in mind:

1. Domain Name: Getting a good domain name is important for two reasons: you want the website to be easily identifiable by patients, and you want a domain name that accurately reflects the business’s name and/or location for search engine spiders. Domain names typically cost around $8-$10 to register, and you’ll be able to choose any name that isn’t already in use. SEO is key, especially since around 77% of patients use search engines to find medical offices before making an appointment.
2. Contact Information: Again, this is important for different reasons. First, any medical practice will want to have their contact information in a very visible spot for patients. Second, this is something that gets factored into local SEO searches on Google; if Google’s spiders can’t find a business’s basic information on every page and in the same spot, the business’s local SEO could be negatively affected.
3. Content: This is a big one for medical website design. This is where you really need to think about what will create the most functional website design experience for the target audience. In most cases, this means providing a lot of factual information in an easy-to-digest format; around 72% of adult internet users today have used a search engine to look for health-related information online.

Perhaps most importantly, any medical practice will want to reassure their site visitors that their website is a true reflection of their business: safe, professional, and informative.

When it comes to creating websites for doctors, the investment is definitely worth it.